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ETA holders could get free flights to Australia

The Australian Government had an initiative proposed to them this month that is designed to lure international tourists to Australia.
20 March 2009
The Age reports that the marketing ploy would have the Government buying subsidised seats on international flights and giving them away free, so long as the tourist promises to spend up large in their Australian destination.

The Independent Tourism Holdings' innovation director Glenn Millen has proposed the "Mayday Project" so that Australia can recover faster from the global economic slowdown, and he believes the favourable exchange rate and the novelty factor of the free flight would be enough to sell Australia to prospective tourists.

"We can really limit the impact of the recessionary slide on tourism through this," Mr Millen said. "We can try and hold the numbers that we were at and that would be a really good scenario or, if there is a Santa Claus, we might increase the numbers against the trend."

Most travellers to Australia need an Australian travel visa in order to visit for purposes of tourism. The Electronic Travel Visa (ETA) is the most popular choice for travellers who need a visa to enter the country, as it allows up to 90 days of travel throughout Australia, and is in most cases granted online within seconds. The ETA is attached electronically to one's passport, so there is no hassle of obtaining a paper visa for Australia.