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Irwins to keep on promoting Australia

The widow of Crocodile Hunter Steve Irwin, Terri, has accepted an invitation to become a tourism ambassador for Australia.
19 January 2007
Tourism Minister Fran Bailey revealed Irwin volunteered to continue the good work of her world renowned naturalist husband and promote both tourism to Australia and its amazing diversity of animal and plant life.

Irwin and daughter Bindi are currently on a tour of America as part of a contingent of high profile Australian celebrities for the G'Day USA: Australia Week promotions in Los Angeles and New York.

"Terri is a fantastic ambassador for Australia. She is well liked by Americans and is keen to share her love of Australian wildlife and conservation," Bailey said.

"Most importantly, Terri is an American talking to Americans about her love for Australia, the country she first visited as a tourist. And, she is an American woman speaking directly to other American women, who are the primary decision makers about their families’ holiday destinations.

"The appointment of Terri as a tourism ambassador will help promote Australia to this A$1.9 billion tourism market."

The Irwin family continues to operate Australia Zoo, a Queensland attraction that continues to attract thousands of international tourists each year.

Bailey says Terri and daughter Bindi, along with the Crocmen, The Wiggles and Wes Mannion from the Australia Zoo, are playing sold out live shows at G’Day USA: Australia Week 2007 in Los Angeles and New York.