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South Australia looks to working holiday makers

The South Australia Tourism Commission is looking to backpackers to be the stars of its latest tourism campaign, with the promise of a free trip to South Australia for the winners.
02 February 2009
The "Stars of South Australia" campaign gives working holdiay makers the chance to star in a series of promotional commercials, which will then be promoted across the world via a blog.

Each of the one-minute films is designed to "capture the essence of backpacking in South Australia", with the first commercial set to feature two British travellers. Henry Mackintosh and Anna Nesbitt are both 25-year-old Londoners, and will be shown camel riding, wine-tasting and pelican feeding in famous South Australian locations such as Kangaroo Island and the Nullarbor.

Over 300 entries and 27,000 website hits have been testament to the success of the campaign, which is hoped will lure more young travellers to South Australia.

Most backpackers in Australia travel on the the Australian working holiday visa. The Australian working holiday visa allows young travellers aged 18 to 30 years to work and travel the country for up to 12 months.