Account LoginAccount Login
Infinite Menus, Copyright 2006, OpenCube Inc. All Rights Reserved.

Tourists staying longer, spending more

Visitors to Australia are staying longer and spending more according to a poll conducted by the Australian Tourism Export Council.
12 February 2007
The findings, which saw 60 per cent of hotel and holiday operators reporting an increase, are good news for the Australian tourism industry that in some areas has had to contend with severe droughts and a drop in domestic holidaymakers.

The report comes after the Government revealed that overseas Arrivals and Departures figures revealed modest increases in numbers for Australia’s key markets of UK (4%) and USA (2%), and decreases in the New Zealand and Japanese markets (2% and 5% down respectively).

The biggest growth markets were India which saw a huge increase of 23 per cent in arrivals, whilst China (8%) and Korea (4%) were not far behind.

Despite the encouraging figures, ATEC Managing Director, Matthew Hingerty said it was important that Australia kept working hard to make sure it was a destination visitors would continue to be drawn back to.

He said: “The Tourism Forecasting Committee predicts that by 2015 more than eight million international visitors will be coming to Australia – with significant growth potential envisaged from emerging markets China and India.

“If we are to meet the needs of these new markets, plus encourage those from our traditional markets to come back, stay longer and to travel further afield, we need to have the product, experiences and service levels to meet their needs – particularly in regional areas.

“As we come into a federal election it is more important than ever that the needs of our second largest export industry are kept top of mind with government.”