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Tweets for Australian vistors

Social networking is helping to get more travellers talking and ‘tweeting’ about Australia.
17 June 2009
Launched March 2009, www.twitter.com/SeeAustralia by Tourism Australia acts as a conduit for fans and followers to share travel information and ideas.

The next steps for Tourism Australia on Twitter will be to work with the travel trade to offer travel deals open only to fans.
Speaking at the Australian Tourism Exchange in Melbourne today, Tourism Australia Managing Director, Geoff Buckley said social media was proving to be an effective way for people to connect instantly on shared interests – like their love of Australia and Australian holidays.

“Tourism Australia’s activities on Twitter and Facebook are connecting people around the world who have visited Australia and getting them to share their experiences with a community of travellers who are equally passionate about our country,” Mr Buckley said.

“The Facebook page, which was initially rolled-out 12 months ago for World Youth Day, is attracting a strong following.
“There are now more than 260,000 fans signed up to Australia’s Facebook page and this is growing at a rate of almost 1,000 new fans a day.

“What’s more it is generating word-of-mouth about Australia’s tourism experiences that is very powerful in convincing people why they should choose to holiday here.”

Mr Buckley said Australians in particular were proving to be strong advocates for their country and encouraging people to visit.

“Around one third of the Facebook fans are based in Australia and they are sharing their passion for their country with fans based all over the world, providing advice to travellers who are either in Australia or considering a visit,” Mr Buckley said.

“At the same time fans from the United Kingdom, Germany, Italy, France and the United States of America are the most vocal in sharing their experiences of Australia, through discussions, videos and photos from their trip.”

Tourism Australia expanded its activities to integrate Twitter followers’ comments or suggestions directly into its Facebook page (www.fb.australia.com). Other activities in the digital and social media have included campaigns involving MySpace and Bebo to target Working Holiday Makers.

If you are thinking about a short-term holiday in Australia, and do not hold an Australian or New Zealand passport, you will need an Australian travel visa to do so. The most common type is the Electronic Travel Authorisation, or ETA visa. This type of visa can be used to travel in Australia for up to three months, provided the holder does not participate in work whilst in the country.
As the ETA is electronic, it can be granted online within seconds and your passport does not need any paper labels or stamps.

You can also enter and re-enter Australia as many times as you wish on the one visa, and have multiple ETA visas within your lifetime. So, if you find yourself enjoying the splendours of Australian holidays, or discover that it is in fact far too big to see all the wonders it has to offer in a short three-month holiday, you can always apply for another ETA visa online, hassle-free.

Apply online for your Australian ETA Visa and you'll be ready to leave within minutes.